White Hat SEO, is the method of optimizing your website to rank on Search engine following the search engine guidelines. Black Hat, the art of hacking search engine optimization process and get you ranked faster while violating Search Engine guidelines. Using black hat you may get ranked on a very short time, however, once you get caught by Google algorithm, your site can be penalized and banned from Search Engine. Google and other Search engine algorithms are getting smarter, and they catch up pretty quickly. At Top SEO VAs we only do white hat SEO as we want to ensure your site safety.